How ‘Space Jam’ Became a Winning Career Shift for Michael Jordan

Michael Jordan stands as one of the greatest basketball players in NBA history, but the former Chicago Bulls superstar also transcended the sports world as a cultural trendsetter. Leveraging his talent, looks, charisma and business savvy, Jordan graced hundreds of magazine covers, earned a slew of high-profile product endorsements and ultimately launched his own wildly successful shoe and athletic clothing brand.