How ‘Space Jam’ Became a Winning Career Shift for Michael Jordan

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Michael Jordan stands as one of the greatest basketball players in NBA history, but the former Chicago Bulls superstar also transcended the sports world as a cultural trendsetter. Leveraging his talent, looks, charisma and business savvy, Jordan graced hundreds of magazine covers, earned a slew of high-profile product endorsements and ultimately launched his own wildly successful shoe and athletic clothing brand.

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